Black Altar turns wash-up into a minor act of rebellion. We drew a hand-cut logotype crowned by an altar-shaped A—simple enough to for the altar to stand alone, sharp enough to nod at the Vienna-Secession movement. The brand says it best: “Sacrifice your grime. Not your shine.”

We developed a straight-talk attitude that carries through every touch-point: matte-black cartons, woodcut-style illustrations, and product staging. Online, the lights stay low and the copy stays bold yet simple—“Your grime is your glory.”